A student of Psychology and a keen observer of human behavior

A student of Psychology and a keen observer

of human behavior

I'm Ravi

Hello,

Crafting design frameworks and solutions to empower human intelligence for over 10+ years

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ABOUT

ABOUT

ABOUT

Ravi
Ravi

My passion is exploring the tradeoff balance between the outcomes of observing human behavior, along with understanding the possibilities of arts and creativity, over the limitations of technology in crafting digital experiences.

I hold a Bachelor degree in Fine Arts with major in Drawing, Painting, Aesthetics and Psychology. This academic foundation has equipped me with a deep understanding of application of creative principles that underpin the Science of Art and its influence on user behavior and perception, empowering me with the knowledge in crafting design solutions that seamlessly blend aesthetics and functionality.

Design Stack

Research

User Research, Persona Creation and Management, Journey Maps, Qualitative and Competitive Analysis, Primary Noun & Information Architecture, Choice architecture

Research

User Research, Persona Creation and Management, Journey Maps, Qualitative and Competitive Analysis, Primary Noun & Information Architecture, Choice architecture

Research

User Research, Persona Creation and Management, Journey Maps, Qualitative and Competitive Analysis, Primary Noun & Information Architecture, Choice architecture

Usability Testing

Fostering UT focusing on Navigation, Presentation, Content and Interaction. Planning Formative and Summative UT, Unmoderated Remote UT etc and reporting of UT outcomes

Usability Testing

Fostering UT focusing on Navigation, Presentation, Content and Interaction. Planning Formative and Summative UT, Unmoderated Remote UT etc and reporting of UT outcomes

Usability Testing

Fostering UT focusing on Navigation, Presentation, Content and Interaction. Planning Formative and Summative UT, Unmoderated Remote UT etc and reporting of UT outcomes

Design

User centric design, Design System, Interaction design, Physical prototype, Wireframe, Prototyping, Low-High- Fidelity Mockups, Visual Design, Accessibility Design, Usability Audit

Design

User centric design, Design System, Interaction design, Physical prototype, Wireframe, Prototyping, Low-High- Fidelity Mockups, Visual Design, Accessibility Design, Usability Audit

Design

User centric design, Design System, Interaction design, Physical prototype, Wireframe, Prototyping, Low-High- Fidelity Mockups, Visual Design, Accessibility Design, Usability Audit

Strategy and Collaboration

Design thinking, Design Roadmap and Task Estimations, Task Prioritization, Agile Practices, Scrum Ceremonies, User Story Creation, Jira Epic and Cross-Functional Team Leadership

Strategy and Collaboration

Design thinking, Design Roadmap and Task Estimations, Task Prioritization, Agile Practices, Scrum Ceremonies, User Story Creation, Jira Epic and Cross-Functional Team Leadership

Collaboration

Design thinking, Design Roadmap and Task Estimations, Task Prioritization, Agile Practices, Scrum Ceremonies, User Story Creation, Jira Epic and Cross-Functional Team Leadership

Tools Stack

Miro and Figjam

Collaborative brainstorming

80%

Miro and Figjam

Collaborative brainstorming

80%

Miro and Figjam

Collaborative brainstorming

80%

Design System

Handoff docs + core component

80%

Design System

Handoff docs + core component

80%

Design System

Handoff docs + core component

80%

Adobe CS

Professional graphic software

60%

Adobe CS

Professional graphic software

60%

Adobe CS

Professional graphic software

60%

Notion or Jira

Project tracking, documentation

60%

Notion or Jira

Project tracking, documentation

60%

Notion or Jira

Project tracking, documentation

60%

Figma

User interface design tool

80%

Figma

User interface design tool

80%

Figma

User interface design tool

80%

Usability Testing

Lookback, Figma, User Testing

70%

Usability Testing

Lookback, Figma, User Testing

70%

Usability Testing

Lookback, Figma, User Testing

70%

Framer

No code website builder tool

40%

Framer

No code website builder tool

40%

Framer

No code website builder tool

40%

Html & Css

User interface dev script

20%

Html & Css

User interface dev script

20%

Html & Css

User interface dev script

20%

DESIGN CASE STUDIES

DESIGN CASE STUDIES

DESIGN CASE STUDIES

Banking for Senior Citizens

Banking for Senior Citizens

Banking for Senior Citizens

A banking interface tailored to senior citizens, improving usability

Angel Moms

Angel Moms

Angel Moms

Platform to improve accessibility for human milk donation, emphasizing user-friendly navigation

EXPERIENCE

EXPERIENCE

EXPERIENCE

User Experience Design - Expert

Productiveplay.in

Nov 2024 — Present

Working as an indipendent contributor, I provide design directions and execute the design decisions across inhouse products as well solving and enhancing customer centric product experience.

User Experience Design - Expert

Productiveplay.in

Nov 2024 — Present

Working as an indipendent contributor, I provide design directions and execute the design decisions across inhouse products as well solving and enhancing customer centric product experience.

User Experience Design - Expert

Productiveplay.in

Nov 2024 — Present

Working as an indipendent contributor, I provide design directions and execute the design decisions across inhouse products as well solving and enhancing customer centric product experience.

User Experience Design Architect

Global Business Services - Standard Chartered Bank (MY)

July 2019 — July 2023

As a Ux Manager, I provided informed design decisions and direction for ‘TradeXpress’, a fintech flagship enterprise application with a $20M digital transformation journey, expected to generate $400M by 2029, worked with cross-functioning team under agile ecosystem.

User Experience Design Architect

Global Business Services - Standard Chartered Bank (MY)

July 2019 — July 2023

As a Ux Manager, I provided informed design decisions and direction for ‘TradeXpress’, a fintech flagship enterprise application with a $20M digital transformation journey, expected to generate $400M by 2029, worked with cross-functioning team under agile ecosystem.

User Experience Design Architect

Global Business Services - Standard Chartered Bank (MY)

July 2019 — July 2023

As a Ux Manager, I provided informed design decisions and direction for ‘TradeXpress’, a fintech flagship enterprise application with a $20M digital transformation journey, expected to generate $400M by 2029, worked with cross-functioning team under agile ecosystem.

Assistant Manager – Design

Paytm - Paytmmall

Feb 2018 – Apr 2019

Worked as a visual designer collaborating with the store front-end, catered product landing pages, provided wireframes and prototypes for new features.

Assistant Manager – Design

Paytm - Paytmmall

Feb 2018 – Apr 2019

Worked as a visual designer collaborating with the store front-end, catered product landing pages, provided wireframes and prototypes for new features.

Assistant Manager – Design

Paytm - Paytmmall

Feb 2018 – Apr 2019

Worked as a visual designer collaborating with the store front-end, catered product landing pages, provided wireframes and prototypes for new features.

Assistant Manager – Brand & Design

Little Internet Pvt Ltd (Little App)

Dec 2016 – Feb 2018

Provided UI flows, wireframes and prototypes, execution of store front-end creatives for Push and Pull campaigns across all cities, designed product landing pages. Established a stremlined design process and pipline to meet the huge demand for store front-end visuals.

Assistant Manager – Brand & Design

Little Internet Pvt Ltd (Little App)

Dec 2016 – Feb 2018

Provided UI flows, wireframes and prototypes, execution of store front-end creatives for Push and Pull campaigns across all cities, designed product landing pages. Established a stremlined design process and pipline to meet the huge demand for store front-end visuals.

Assistant Manager – Brand & Design

Little Internet Pvt Ltd (Little App)

Dec 2016 – Feb 2018

Provided UI flows, wireframes and prototypes, execution of store front-end creatives for Push and Pull campaigns across all cities, designed product landing pages. Established a stremlined design process and pipline to meet the huge demand for store front-end visuals.

Sr. Visualizer

Zovi.com (Robemall Apparels Pvt Ltd)

Aug 2014 – Dec 2016

Demonstrate User flow, Prototype for Web and Android. Responsible for ideation of inventory product photography, front-end design implementations. Created a vision/value proposition on seasonal fashion wear by closely working on the product launch strategy with apparel design team.

Sr. Visualizer

Zovi.com (Robemall Apparels Pvt Ltd)

Aug 2014 – Dec 2016

Demonstrate User flow, Prototype for Web and Android. Responsible for ideation of inventory product photography, front-end design implementations. Created a vision/value proposition on seasonal fashion wear by closely working on the product launch strategy with apparel design team.

Sr. Visualizer

Zovi.com (Robemall Apparels Pvt Ltd)

Aug 2014 – Dec 2016

Demonstrate User flow, Prototype for Web and Android. Responsible for ideation of inventory product photography, front-end design implementations. Created a vision/value proposition on seasonal fashion wear by closely working on the product launch strategy with apparel design team.

Color Artist

Moving Picture Company (Technicolor)

Apr 2012 – Aug 2014

UI and UX design, User flow for Dekko, an in-house rendering application. Produced textures, color palette for various Hollywood projects. Godzilla, Cinderella, Jungle Book, Exodus, Edge of Tomorrow, Maleficent. Hold Hollywood credentials for Godzilla and Cinderella.

Color Artist

Moving Picture Company (Technicolor)

Apr 2012 – Aug 2014

UI and UX design, User flow for Dekko, an in-house rendering application. Produced textures, color palette for various Hollywood projects. Godzilla, Cinderella, Jungle Book, Exodus, Edge of Tomorrow, Maleficent. Hold Hollywood credentials for Godzilla and Cinderella.

Color Artist

Moving Picture Company (Technicolor)

Apr 2012 – Aug 2014

UI and UX design, User flow for Dekko, an in-house rendering application. Produced textures, color palette for various Hollywood projects. Godzilla, Cinderella, Jungle Book, Exodus, Edge of Tomorrow, Maleficent. Hold Hollywood credentials for Godzilla and Cinderella.

Visualizer

Tesseractarts Pvt Ltd

Jan 2010 – Apr 2012

Worked as an Interaction designer, provided directions for interactive digital experience for various architectural projects using Flash, Unity engine. Designed Flash Presentations for business development and Corporate Communication Activities.

Visualizer

Tesseractarts Pvt Ltd

Jan 2010 – Apr 2012

Worked as an Interaction designer, provided directions for interactive digital experience for various architectural projects using Flash, Unity engine. Designed Flash Presentations for business development and Corporate Communication Activities.

Visualizer

Tesseractarts Pvt Ltd

Jan 2010 – Apr 2012

Worked as an Interaction designer, provided directions for interactive digital experience for various architectural projects using Flash, Unity engine. Designed Flash Presentations for business development and Corporate Communication Activities.

Visualizer

Anysource Networks Bangalore Pvt Ltd

Feb 2008 – Jan 2010

Ui and Ux design for chihealth.in (now acquired by Truworth Wellness). Flash presentations and interactive solutions for marketing and user engagement programs.

Visualizer

Anysource Networks Bangalore Pvt Ltd

Feb 2008 – Jan 2010

Ui and Ux design for chihealth.in (now acquired by Truworth Wellness). Flash presentations and interactive solutions for marketing and user engagement programs.

Visualizer

Anysource Networks Bangalore Pvt Ltd

Feb 2008 – Jan 2010

Ui and Ux design for chihealth.in (now acquired by Truworth Wellness). Flash presentations and interactive solutions for marketing and user engagement programs.

Web Designer

KESDEE Systems India Pvt Ltd

Sept 2006 – Jan 2008

Developed flash interactive UI design and narrative concepts for e-Learning courses on Financial Planning/Wealth Management, Risk Management and Financial Analysis. Developed UI design and branding campaigns for the 23rd Annual Entrepreneurs Conference 2007 held at California-USA

Web Designer

KESDEE Systems India Pvt Ltd

Sept 2006 – Jan 2008

Developed flash interactive UI design and narrative concepts for e-Learning courses on Financial Planning/Wealth Management, Risk Management and Financial Analysis. Developed UI design and branding campaigns for the 23rd Annual Entrepreneurs Conference 2007 held at California-USA

Web Designer

KESDEE Systems India Pvt Ltd

Sept 2006 – Jan 2008

Developed flash interactive UI design and narrative concepts for e-Learning courses on Financial Planning/Wealth Management, Risk Management and Financial Analysis. Developed UI design and branding campaigns for the 23rd Annual Entrepreneurs Conference 2007 held at California-USA

  • Figma

  • User Research

  • Usability Testing

  • Design Systems

  • Figma

  • User Research

  • Usability Testing

  • Design Systems

EDUCATION

EDUCATION

EDUCATION

Bachelor of Fine Arts

Karnatakla Chitrakala Parishath - Banglore University

2003 — 2006

Specialized majorly in Drawing, Painting, Aesthetics, Psychology, Indian and Western Art History. Focused on Life painting and Contemporary styles

Bachelor of Fine Arts

Karnatakla Chitrakala Parishath - Banglore University

2003 — 2006

Specialized majorly in Drawing, Painting, Aesthetics, Psychology, Indian and Western Art History.

Bachelor of Fine Arts

Karnatakla Chitrakala Parishath - Banglore University

2003 — 2006

Specialized majorly in Drawing, Painting, Aesthetics, Psychology, Indian and Western Art History. Focused on Life painting and Contemporary styles

Certified Usability Analyst

Human factors International (HFI)

Dec 2024 — Jan 2025

Focused on advanced practice in User Centered Analysis, Conceptual Design, Usability Testing

Certified Usability Analyst

Human factors International (HFI)

Dec 2024 — Jan 2025

Focused on advanced practice in User Centered Analysis, Conceptual Design, Usability Testing

Certified Usability Analyst

Human factors International (HFI)

Dec 2024 — Jan 2025

Focused on advanced practice in User Centered Analysis, Conceptual Design, Usability Testing

Foundation - Art Education

Kalamandir School of Arts

2001 — 2003

Solid foundation in Drawing, Painting, Sculpture, Graphics & Art History. Focused on Anatomy, Composition, Colour theory and Perspective

Foundation - Art Education

Kalamandir School of Arts

2001 — 2003

Solid foundation in Drawing, Painting, Sculpture, Graphics & Art History. Focused on Anatomy, Composition, Colour theory and Perspective

Foundation - Art Education

Kalamandir School of Arts

2001 — 2003

Solid foundation in Drawing, Painting, Sculpture, Graphics & Art History. Focused on Anatomy, Composition, Colour theory and Perspective

Certified User Experience Professional

Uxmint Design Research lab

Nov 2017 — Feb 2018

Specialized in User Research, Interaction Design, User Interface Design. Acquired core fundamental knowledge of UI/UX.

Certified User Experience Professional

Uxmint Design Research lab

Nov 2017 — Feb 2018

Specialized in User Research, Interaction Design, User Interface Design. Acquired core fundamental knowledge of UI/UX.

Certified User Experience Professional

Uxmint Design Research lab

Nov 2017 — Feb 2018

Specialized in User Research, Interaction Design, User Interface Design. Acquired core fundamental knowledge of UI/UX.

CONTACT

CONTACT

CONTACT

Planning a project or seeking advice? Let's connect

ravindravprasad@gmail.com

Bengaluru, India